Lowes’s Partners With PIR To Bring Kobalt Tools 500 To Track In November!

image006Phoenix International Raceway President Bryan R. Sperber announced recently that Lowe’s and Kobalt Tools have joined the track’s team of corporate partners. As part of this new relationship, Kobalt will act as the official title sponsor for the track’s November 14 NASCAR Sprint Cup Series event: The Kobalt Tools 500 at Phoenix International Raceway.

“We’re excited to bring the Kobalt Tools 500 to Phoenix this year to let race fans in the West experience Kobalt as the next generation of tough tools,” said Tom Lamb, senior vice president of marketing and advertising at Lowe’s. “Lowe’s has been active in the Phoenix community for many years, so it was a natural fit to bring this race to our Kobalt fans in the Phoenix market.”

Lowe’s and Kobalt have seen their No. 48 NASCAR Sprint Cup Series team make plenty of headlines in Phoenix. Four-time defending Sprint Cup Series champion Jimmie Johnson – driver of the No. 48 Lowe’s/Kobalt Tools Chevrolet for Hendrick Motorsports – is a PIR record-holder with four Sprint Cup wins, including the last three November Sprint Cup events in Phoenix.

“We are thrilled to be working with Lowe’s and Kobalt Tools for NASCAR’s semi-final race in the Chase for the Sprint Cup here in Phoenix,” Sperber said. “Trusted brands like Lowe’s and Kobalt Tools line up perfectly with the quality of racing and overall quality of event that race fans have come to expect at PIR each November.”

Although this is Lowe’s first time sponsoring a Phoenix race, it has been supporting the Phoenix community for years. Lowe’s and the Lowe’s Charitable and Educational Foundation (LCEF) have given more than $2 million in donations to education and community improvement projects in Arizona. Most recently, the LCEF gave a $50,000 grant to the Boys & Girls Club of Metro Phoenix to renovate its teen center.

Today, Kobalt and Lowe’s Toolbox for Education program recognized the Metro Tech Vocational Institute of Phoenix as one of more than 400 schools across the country who is receiving a Kobalt tools package worth more than $1,100 to help prepare and educate the next generation of skilled trades professionals.

As the Semi-Final Race in the Chase, the Kobalt Tools 500 will begin at 1 p.m. MST on Sunday, November 14, with television coverage provided by ESPN and radio coverage by the Motor Racing Network. Tickets for the Kobalt Tools 500 and all other events throughout NASCAR’s Semi-Final Weekend at Phoenix International Raceway are available for purchase now at PhoenixRaceway.com.

Nascar Media Interview with Jeff Gordon!

gordon290x329Well, it’s no secret that I’m a hugeeeee Jeff Gordon fan.  In fact, he is the reason I became a NASCAR fan, and now a writer/blogger on the sport.  Recently, I had the opportunity to listen in on a teleconference with the 4-time NASCAR Cup Series Champion and hear his take on racing at the Brickyard, tire issues, up-and-coming drivers, maturity in the sport, and momentum to contend for the championship.

Please enjoy the following transcript from the teleconference:

HERB BRANHAM:  Thank you and good afternoon, everyone.  Welcome to this week’s teleconference.  We are in advance of Sunday’s Allstate 400 at the Brickyard.  That’s NASCAR’s annual Sprint Cup Series race at famed Indianapolis Motor Speedway.

Special guest today, we have the four time champion of the 400 and the four time NASCAR Sprint Cup Series Jeff Gordon.  Jeff, he is currently second in the Series point standings; won the inaugural 400 back in ’94.  He has also won the race three other times.  He is trying to tie F1 star Michael Schumacher’s all time record of five Indianapolis victories.

Jeff, thanks for joining us.  We are going to start off today with a quick question we got from several of our fans from NASCAR’s Twitter account.  The fans wanted to ask you if in the future, way in the future, after your driving days are done, do you sort of envision yourself staying in NASCAR with Hendrick Motorsports in another capacity?

JEFF GORDON:  I certainly hope so.  That would be my wish and my dreams, seeing    of course, you never realize that being a race car driver and having the success that I’ve had at this level would ever even happen.  If it did, it is kind of hard to plan ahead.

But I have done the best that I could in that sense and got myself certainly aligned with a great organization, a great person in Rick Hendrick.  And I feel like there’s a great opportunity there for me whenever that day comes, hopefully not any time soon.

I’m loving driving, especially when we are having seasons like we’re having year this year when we are so competitive and a shot at the championship only inspires to keep driving longer and longer.

But one of my last contract negotiations, which was a while ago because I signed a lifetime contract, in that I was able to get equity in not only my team, the 48 team and a small percentage of Hendrick.  So that certainly is where I’m banking my future, is in Hendrick Motorsports.  And when I’m not a driver, I hope that I can add value to the organization with my experience to only keep the great success going at Hendrick Motorsports.

HERB BRANHAM:  All right, Jeff.  Thanks.  I know the fans appreciate that answer.

We’ll go to the media now for questions for Jeff Gordon.

Q.  Jeff, I wanted to ask you, what value is there in momentum this season?  And I ask because only 33% of the race winners this season went on to finish in the top ten in the race after their win, and that is down significantly from the last few years.

JEFF GORDON:  Yeah, I think it’s a great sign of the competition and how    you know, I think the weather has played some crazy factors in there as well as you’ve got the new organization Stewart Haas doing well.  So you have got some new kind of faces, if you think of it from a team sense, you know, with Reutimann and Michael Waltrip Racing as well as Tony.

Then you’ve got Mark Martin who has kind of also played a factor in there and been not a newcomer but certainly a guy that hasn’t had this kind of success for a number of years.  And Hendrick is strong and, you know, so it Roush and Penske.

And so I think, you know, what I’m seeing this year is it is very difficult to get momentum on race wins, but I think the momentum is there to challenge for the championship for a couple of guys, Stewart certainly being one of those guys right now that’s really standing out.  I think same for the 24 team.  I feel like we’ve shown consistent strength all year long, and I think consistency right now is almost as important as momentum.

I think the momentum is really going to be key just prior to the chase, who can get that momentum and go into the chase and even start the chase with that strong momentum and continue it on.  That’s, I believe, what’s going to separate the team    or the top teams that are going to go vy for the championship.

Q.  I know part of your answer will be based on your sort of Indianapolis roots and background.  Indianapolis Motor Speedway is really special to a lot of people.  It’s special in the history of racing, and I understand why NASCAR is there.  Was the damage    last year’s race, is the damage able to be overcome and does NASCAR still need to be at that racetrack?

JEFF GORDON:  Well, I mean, I’m certainly biased because, you know, as a kid growing up, I always dreamed about racing at Indy and thought those dreams had gone away when I was moving down south and starting my NASCAR career.

I love the fact that the Brickyard 400 happens every August    or July.  And it’s just a spectacular event.

I think it’s    I don’t know the financials and everything that go along with Indianapolis Motor Speedway.  But, you know, to have two successful races there a year, I think, seems to make more sense than just one.  But, you know, the history of the Indianapolis 500 has kept that place alive and doing so well for so many years that maybe it can sustain just one race.  And I think that certainly had a lot to do with prestige and history of not only that event but as to the meaning of the Brickyard 400 when it came along.

Since then, you’ve had to Formula 1 race and now MotoGP.  So there’s certainly decisions that go beyond my capabilities and depth, but I think it’s an important race.  I think that you’re going to see us come out of what happened last year with the tires, you’re going to see a whole different type of race.  And the issues with tires are not going to be from wearing them down to cords in eight or ten laps like last year.  I’m very confident in the tires.  I did the last test there and was very pleased.

So I think certainly a lot of damage was done.  It might not take one race.  It might take more than one race.  I hope it happens and we get a chance for that to happen because the fans are supporting the event and, you know, knowing it could take more than one race to repair that.  But I believe it can happen.

Q.  Following up on that, Jeff, the reports are that ticket sales are pretty sluggish for Sunday.  I’m sure some of that is due to the economic downturn, but I’m sure some of it is due to fans staying away because of last year’s race.  I don’t think anybody would question that you guys and Goodyear have done a lot of work to try to fix the problem.  Do you think the problem was remedied a little bit too late and it was only a month ago you guys declared it had been solved?  Do you think there might be a little bit of lag time for fans to sort of react to realizing that, hey, this race may not be that bad and we should get tickets?

JEFF GORDON:  I think some of that will build as we get closer to the race.  We have seen a lot of that this year in general with the economy.  I think, you know, a lot of fans are waiting it out for    it could be a number of reasons.  It could be their own finance issues that they’re dealing with, like so many others, basically everybody that’s dealing with something with the economy and holding off on that.  It could be, you know, waiting for less expensive ticket prices and seeing if that happens later leading up to the race.

And I think, also, with Indianapolis, it’s    a lot of it is what happened last year.  So it might    that’s why I say it might take a couple of races, at least one I’m hoping, to really kind of win back those fans that were very disappointed.  And they should have been.  I think we were all pretty disappointed in what happened there.

But we all had to come together to work it out, and I think Goodyear took the brunt of it.  And it is not just all their responsibility.  I mean, those tires were wearing out for a number of reasons and, yet, they took it and ran with it.  And it took a long time, I think a lot longer to figure out what tire and what compound was going to work there.

But it took longer than I think they expected, all of us did, but they did get it.  That’s what I’m happy about, is that they have found it.

Q.  If I could follow up, when Formula 1 had its tire debacle a few years ago, everybody sort of returned from that series very contrite.  When they were at Indy next year, the drivers went out of their way to do autograph sessions.  I know Michelin did a lot, too.  Does NASCAR have a responsibility, drivers, series and sponsors as a whole, to maybe welcome Indy back into the fold this year and try to do more to reach out?

JEFF GORDON:  Absolutely.  Absolutely.  I feel like, you know, we already have a series that’s built around that.  We do so much for the fans, whether it be autograph sessions and different types of meets and greets at the track or away from the track during the week for our sponsors.

I mean, I don’t think any sport is more accessible than ours is.  I think just this year in general the economy the way it is and really trying to show our appreciation for how much we do appreciate our fans and how loyal they are and avid they are and we are still getting great crowds.

We have been doing it all year.  But I know that we are scheduled to do more at Indy this weekend.  I know there is an autograph session, I think, Friday and Saturday but don’t quote me on that.  But I know I’m involved with, I believe, the one on Friday.

Q.  Jeff, something you alluded to actually a couple months ago, David Reutimann’s improvements this season, from your perspective, how much better is he performing and is that team performing compared to the last couple years?

JEFF GORDON:  Well, you know, what you’re going to have is if you have a crew chief come on, here he’s going to say his driver is driving better.  If you have a driver, he says his team is building better, faster race cars.  I think it all comes together when you put the total team effort and then the race cars and everything that goes along with it, the pit stops.

You know, a guy like David Reutimann is going to show what he’s capable of doing.  And I think there’s certainly a reason why Michael Waltrip picked him to drive that car, and he’s showing the reasons why this year.

You know, I think experience in the Cup Series with this car and that team is definitely improved.  I mean, even seeing Marcos Ambrose, how strong he’s been running this year as well tells me that team has definitely stepped up in a big way.

You know, another guy that’s in there and battling for the top 12 is Juan Pablo Montoya.  I think his experience in these cars now is starting to show and pay off.

You know, there’s just any number of guys that I think are right there on the edge of really breaking through, and a couple of them already have and David is one of them.

Q.  Do you feel like with what Reutimann has been able to do this year and what Mark Martin has been able to do this year, could that open up doors and opportunities for guys pushing 40 to land top rides in the Cup Series, in your opinion?

JEFF GORDON:  If you’ve got the talent, you know, and if you’re as physically fit as Mark Martin is, you know, then I don’t    age to me is really not, you know, an issue.  I was talking to Bill Elliott a couple weeks ago at the last race and I said to him, I said, hey, how’s it going?  And we were just talking.  And he said, Jeff, he goes, I still feel like I’m 25 years old.  He said, when I’m in that car, my mind is still just as in tune of what’s going on with the car and different things than when he was 25.

And so I think experience is very key in our series.  Knowing how to balance out the patience and aggressiveness, and if you have that ability, I don’t think it ever goes away, doesn’t change.  I think it is either in you or it’s not.  It doesn’t matter how old you are.

So I think the physical side of it starts to play a bigger role than anything else.  And so I think, you know, if you’re a guy like Mark Martin, there is no doubt you are going to have an opportunity.  And I think he’s one of the rare few that have that much talent and that physical fitness that goes right along with it.  I think he is one of the very few.  I haven’t seen many out there like him.

Q.  Jeff, even if you take the tire situation out of the equation, we’ve seen some real slippage in terms of attendance at the Brickyard over the last few years.  I wonder, is the novelty wearing off of this thing or not?  Do you feel like this is still an event with a long term future on the NASCAR schedule and we are still going to see it 20 and 30 years down the road?

JEFF GORDON:  Well, I mean, you never know with the Hulman George family.  This is their baby.  I think we’re all privileged to get the opportunity to race there as long as we have.  And if they decide they don’t want to have the Brickyard 400 there, that’s up to them.  I think the fans have responded tremendously over the years.

Has the novelty worn off?  Hey, that happens in a lot of different sports and events.  So maybe it has.  But we still attract a huge crowd there, even if it’s dropped a little bit.

And so there’s certainly a lot of attention around it.  From the competitors standpoint, it’s one of the biggest races that we have right next to the Daytona 500 is where I would put it.

So I think it’s still a popular event.  I think it’s one that we always like to see continue on forever.  But we as competitors don’t always make that decision.

Q.  Jeff, I wanted to ask you about Joey Logano.  I’m wondering how specific you can be about what you see of him on the racetrack that tells you is going to be a top driver for years to come?  Also, have you spent enough time around him to sense his maturity off the track?

JEFF GORDON:  I heard the first part of the question.  I mean, you watch Joey and what he has been able to accomplish all the way up to this point and he started very young and he has been successful and he has been a winner and he has been a champion.

So I think those probably play on as much as anything else.  Racing against him on the track this year, I mean, it’s hard to say.  You know, I’ve seen him really struggle this year more than I thought that he would struggle.  And so there’s been moments in times where I’ve said, I don’t know if he’s got it.

But then as the season’s gone on and I remind myself of my rookie year, you know, I think he’s actually going to go a long ways and do extremely well.

But I think it’s really taken him a little bit longer than even he probably expected to adapt to this car.  You know, this is a tough car to get ahold of, especially when he has run the Nationwide Series.  They are just two total opposites.

I think he will be one of the top guys in our sport in years to come.  How long is it going to take?  It could be, you know, a year.  It could be two years.  But I think in the next three or four years you will see that happening.

Q.  And his maturity off the track, have you been around him a while?

JEFF GORDON:  I can’t say that I have.  I mean, I see him at driver intros, driver media.  It wouldn’t be fair for me to answer that.

Q.  There’s been some talk about changing date and/or time of the Indy 500.  Wanted to know if that would be something you would consider trying to do if it was convenient with the NASCAR schedule?

JEFF GORDON:  You know, I guess I’m just one of those guys that I respect far too greatly what it takes to not only drive those cars around Indianapolis for one lap but to be prepared well enough to be competitive when it comes to qualifying as well as in the race.

And, you know, I’m just not the kind of guy that gets in something and just wants to drive around for fun.  And plus doing 230 miles an hour at Indy, I’m pretty sure that’s going to get your attention and not every lap is fun.  So, you know, I    if that opportunity had come earlier in my career, I would jump on it, absolutely, because I dreamed about racing at Indy.

But now that I’ve been embedded in NASCAR for so long, it is just not me.  That might be for some other guys, but it’s just not me.  It would almost more have to be something to where I was no longer driving in the Cup Series full time and battling for the championship and I was able to spend a quality amount of time with a quality team to go and be competitive.  That’s the only way I could ever see that happening, and I don’t see it happening with a full time Cup schedule.

Q.  Anger management issues have always been a pervasive theme in NASCAR, obviously Kyle Busch has emerged as a poster boy for that, if you will, in the last few years.  I know it’s a matter of individual personality.  But, personally, how do you deal with situations when you feel, you know, you might just lose it on the track?  And have you changed your approach over the years in terms of maturity or anything of that nature?

JEFF GORDON:  I think there is part of your personality that is at the beginning of your career and goes all the way through.  It is just you can’t change it.  It is who you are.

And I think your purest emotions come out in the heat of the battle like what is happening on the racetrack when the adrenalin is flowing and the competition is fierce, whether things are going good or bad.  That’s your true personality coming out in its fullest form on the racetrack.

And so that’s why I have always said a lot of times you can take the number and the paint off the cars and I could tell you who’s driving the cars from 60, 70% of the guys out there just because you see their driving styles as well as the personality coming out.

I definitely think that we all mature as we get older and with maturity you typically you gain more patience.  And I think also it is just experience.  It is hard to judge which one is happening:  Is it experience that’s just making you more patient or are you maturing and that’s giving you more patience?

Again, like I was saying earlier about Mark Martin, you either have that aggressive attitude in order to win this race, I have got to go now, I have to do this, I have to put the car on the edge.  You either have that or you don’t.  I don’t think that really goes away.

As you mature, you pick and choose the moments when you’re going to do that because you know you can’t do that all day long.  Putting Kyle Busch back into the picture, when Kyle came along, I mean, he was super fast.  I was his teammate so I got to see firsthand, super fast.  But he was running 110% every single lap and the last lap he didn’t do anything, he was the fastest guy on the track.

The problem is when you put yourself on the edge like that you are going to hit a lot of things.  I really believe where Kyle’s maturity is from he has knocked it down a much.

He hasn’t knocked it down much.  He is still close to the edge, but he is not going over the edge as much and I think he’s seeing more consistent results because of it.

Q.  You’ve obviously been very good at Brickyard winning the first race here.  Can you talk about impact of racing at the Brickyard and following, the IRL split has had on NASCAR’s popularity?

JEFF GORDON:  Well, there was certainly 1994.  The impact was huge.  I mean, huge I feel like to Indianapolis but more so for NASCAR and the Cup Series.  I mean, the buzz, the buildup, the event itself.  I’m not saying that just because I won it.  I was just    I was so thrilled just to be there and be a part of it, driving through that tunnel and pulling in and out of the garage area.

Again, as a kid, I used to go to certain days in the month of May or a test day and go watch and just stand there and just dream of actually racing there.

So, you know, to me it’s never going to have that much hype or that much prestige as that inaugural event had.  But I still believe it is because it is Indianapolis and the history that Indianapolis has in the event that they had there.  Everybody knows it is the biggest of that series.  It could be Indy cars.  It could be stock cars.  It could be motorcycles, Formula 1 cars.  But it is the biggest and one of the most prestigious, and it’s really history in the making each time you go to it.

Q.  You have won there four times.  What is the difference in winning there?  I mean, what do you have to do to win there now compared to what you did the first year?  Has it changed a lot?

JEFF GORDON:  No, I still think it is very similar.  I think track positions may be a little bit more important now than it was.  If you remember back in 1994, me and Ernie Irvan swapping positions every lap, and you don’t see as much of that happen.

The older cars, it seemed like out front you would get a lot looser and then, you know, have a hard time carrying the speed through the corner.  And the old car didn’t get quite as aerosensitive as this car.  This car now, it’s such a premium to be out front.  It is punching such a bigger hole, it makes it more challenging for the car behind.

But I think a lot of things apply if you get off of turn 2, off of turn 4 into those straight aways is key.  Having great power is certainly important; being aggressive, especially when it comes to qualifying to get that good track position to start with is still important.  And those were the same things back then.

HERB BRANHAM:  Jeff Gordon, appreciate it.  Best of luck this weekend at Indianapolis.

JEFF GORDON:  Thank you.  Appreciate it.  And certainly looking forward to it.  Looking forward for our annual bowling tournament as well for the Riley Hospital for Children in Indianapolis.  It will be a great weekend.  I think we’ve got a great shot at a victory as well.  So I’m excited for many reasons.

Thank you to NASCAR Media, Herb Branham, and FastScripts by ASAP Sports, for providing this content.

Jimmie Johnson Foundation and PIR Unite Again – Audio Interview Included!

img_29563Last week at the Hard Rock Cafe in downtown Phoenix, Bryan Sperber, Phoenix International Raceway President, announced that the track has extended its partnership with the Jimmie Johnson Foundation for the April 16th NASCAR Camping World Series West race at PIR, which will again be named the Jimmie Johnson Foundation 150.

The partnership between the Foundation and PIR reaches its second year in 2009. The Jimmie Johnson Foundation 150 is scheduled as the first of three races during the SUBWAY Fresh Fit 500™ event weekend, with the green flag dropping under PIR’s bright lights at 7:15 p.m. on April 16.  Mike David won the first Foundation race in 2008.

The Jimmie Johnson Foundation – created by Johnson and his wife, Chandra – is dedicated to assisting children, families, and communities in need. The foundation strives to help everyone, particularly children, pursue their dreams. The partner programs for the Jimmie Johnson Foundation include San Diego Habitat for Humanity, the Hendrick Marrow Program, the Victory Junction Gang Camp, and Phoenix-based Make-A-Wish Foundation of America.

In partnership with Phoenix International Raceway, the Jimmie Johnson Foundation has designated the West Valley Child Crisis Center as its local charity of choice.  The WVCCC’s mission is to provide a safe place where children are comfortable and loved, and given a chance to heal before being placed in a foster home, restored with their parent(s), or with a relative that the State deems able to provide decent care.

I had the great opportunity to speak with the 3-time defending NASCAR Sprint Cup Champion about the new partnership, racing at PIR, the season ahead, and ever owning his own NASCAR team.  Please listen to the attached audio file to hear the entire interview.

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After my interview, Jimmie and Bryan addressed the rest of the media and guests who were in attendance. One of the main, and incredibly hilarious, highlights of the day was when a fellow media member asked Jimmie two specific questions. Was it true that he sometimes gets carsick when driving, and had he ever seen one of his fellow Hendrick Motorsports drivers’ naked.

Well, Johnson quickly responded to the second question with a chuckle and a resounding, “NO! Never!”

His answer to the first question came with an entertaining story. Jimmie did admit to getting carsick from time to time, but said it is something he deals with and can handle. He then touched on one specific time while driving in the Dakar Rally for Robby Gordon.

During a 250 mile heat he humbly admitted that about 230 of those miles was a non-stop puke fest! The funny part about the situation was that Jimmie had forgotten his helmet and had to borrow Robby’s. After the race, without saying a word, he nonchalantly placed the helmet back in Gordon’s bag! He said Robby did eventually provide some payback, but didn’t get into specifics of how.

Johnson then came back around to sharing more on his thoughts about Phoenix International Raceway, the partnership and the opportunity to give back to the local community.

“I really give the track a lot of credit for this partnership idea,” said Johnson. “It’s a great way that we can raise awareness and funds for our foundation.  At the same time, Chani and I are thrilled to be making a contribution to a very important local charity.  We hope the children who benefit from the services of West Valley Child Crisis Center will have a chance to join us for a night of fun and racing at the Jimmie Johnson Foundation 150.”

As Johnson attempts his fourth consecutive Sprint Cup Series victory at PIR in the SUBWAY Fresh Fit 500™, fans will be able to purchase a special Jimmie Johnson Foundation Ticket Package – including a seat in the Bobby Allison Grandstands for the SUBWAY Fresh Fit 500™, a pre-race pit pass, a gift, and admission to a pre-race question-and-answer session with Johnson – for $148. A portion of the proceeds from the Jimmie Johnson Foundation Sprint Cup Series race package will support the foundation and its partner programs.

“We are truly excited about partnering with Chandra and Jimmie Johnson on this unique project that ties racing with philanthropy for a second consecutive year,” Sperber said. “PIR strongly believes in the work of the foundation and it was natural for us to continue to grow this partnership. Additionally, we are very excited to unveil a new and unique race experience for our fans through the Jimmie Johnson Foundation Ticket Package.”

This year’s event will feature more than just a 150-mile race for the Camping World Series West teams. A special “Night of Champions” party featuring Johnson will take place in PIR’s Octane on the evening of the Jimmie Johnson Foundation 150. Proceeds from special racing items and memorabilia auctioned at the event will benefit the Jimmie Johnson Foundation and its partner programs, all with the intent of giving back to children in the Phoenix area and beyond.

Sponsorship and ticket information for the Night of Champions party is available by calling Stacy Kutz of Phoenix International Raceway at (623) 463-5400.

General race tickets for the April 16 Jimmie Johnson Foundation 150 and all other events throughout the NASCAR event weekend at PIR can be purchased at www.phoenixraceway.com, or over the phone at 1-866-408-RACE (7223).

A huge thanks to Phoenix International Raceway, Paul Corliss, and Griffin Hickman for access to the event and providing some of the enclosed content.

Jimmie Johnson Foundation And PIR Continue Partnership, Plus My Chat With The 3-Time Defending Champion!

IMG_2946 Phoenix International Raceway President Bryan R. Sperber has announced that the track has extended its partnership with the Jimmie Johnson Foundation for the April 16 NASCAR Camping World Series West race at PIR, which will again be named the Jimmie Johnson Foundation 150.

The partnership between the Foundation and PIR reaches its second year in 2009. The Jimmie Johnson Foundation 150 is scheduled as the first of three races during the SUBWAY Fresh Fit 500™ event weekend, with the green flag dropping under PIR’s bright lights at 7:15 p.m. on April 16.  Mike David won the first Foundation race in 2008.

The Jimmie Johnson Foundation – created by Johnson and his wife, Chandra – is dedicated to assisting children, families, and communities in need. The foundation strives to help everyone, particularly children, pursue their dreams. The partner programs for the Jimmie Johnson Foundation include San Diego Habitat for Humanity, the Hendrick Marrow Program, the Victory Junction Gang Camp, and Phoenix-based Make-A-Wish Foundation of America.

“I really give the track a lot of credit for this partnership idea,” said Johnson. “It’s a great way that we can raise awareness and funds for our foundation.  At the same time, Chani and I are thrilled to be making a contribution to a very important local charity.  We hope the children who benefit from the services of West Valley Child Crisis Center will have a chance to join us for a night of fun and racing at the Jimmie Johnson Foundation 150.”

In partnership with Phoenix International Raceway, the Jimmie Johnson Foundation has designated the West Valley Child Crisis Center as its local charity of choice.  The WVCCC’s mission is to provide a safe place where children are comfortable and loved, and given a chance to heal before being placed in a foster home, restored with their parent(s), or with a relative that the State deems able to provide decent care.

“We are truly excited about partnering with Chandra and Jimmie Johnson on this unique project that ties racing with philanthropy for a second consecutive year,” Sperber said. “PIR strongly believes in the work of the foundation and it was natural for us to continue to grow this partnership. Additionally, we are very excited to unveil a new and unique race experience for our fans through the Jimmie Johnson Foundation Ticket Package.”

This year’s event will feature more than just a 150-mile race for the Camping World Series West teams. A special “Night of Champions” party featuring Johnson will take place in PIR’s Octane on the evening of the Jimmie Johnson Foundation 150. Proceeds from special racing items and memorabilia auctioned at the event will benefit the Jimmie Johnson Foundation and its partner programs, all with the intent of giving back to children in the Phoenix area and beyond.

PIR also released a very cool new pace car to commemorate the new partnership.

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As Johnson attempts his fourth consecutive Sprint Cup Series victory at PIR in the SUBWAY Fresh Fit 500™, I had an opportunity to catch up with the man they call “Vader” and discuss his foundation, favorite tracks, and whether he’d ever want to own his own team.  Please enjoy the following audio: [audio http://dl.dropbox.com/u/27701953/NASCAR/JJ%20Audio%20Cut.mp3]

General race tickets for the April 16 Jimmie Johnson Foundation 150 and all other events throughout the NASCAR event weekend at PIR can be purchased at www.phoenixraceway.com, or over the phone at 1-866-408-RACE (7223).

2009 NASCAR Preseason Interview and Video with Jimmie Johnson

The 2009 NASCAR Season will be kicking off at the Daytona 500 before you know it.  So, to warm up your engines and get you fired up for the upcoming season, here is a Preseason Daytona Fan Fest interview and some video clips with 3-time defending NASCAR Sprint Series Champion Jimmie Johnson.

In the following three videos Jimmie sheds light on the upcoming season, new teammate Mark Martin, and the #48 dynasty.

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Finally, here is the great interview with Johnson conducted by Denise Maloof.  She questions Jimmie on everything from the drop of the first green flag, to his scrappy (hopefully not permanent) beard, to his toughest challengers, and also his thoughts on Tony Stewart becoming an owner.  Enjoy!

DENISE MALOOF:  Good morning.  Jimmie Johnson joins us, our three time and reigning NASCAR Sprint Cup Series champion.  Jimmie, just a little bit less than a month away from that first green flag.

JIMMIE JOHNSON: It is.  Yeah, definitely.  It’s kind of sad that I haven’t been in a race car.  I’m glad that I’m running the 24 hour race and at least have been able to drive a car a couple times.  It certainly is a lot of fun to come to the racetrack and be a part of that event.  But I miss the testing, and I look forward to this season and trying to get a fourth championship.  But everything has been good.

I had a great off season, enjoyed myself, been back to work.  I was in Miami for two days shooting the next Lowe’s commercial that we’ll all see this morning, so I’ve been back to work and just kind of plugging away, looking forward to today and next weekend’s Rolex race.  I’ll be back down for that again.

Q.  How much time do you think it’s going to take once you get back down here for Speedweeks and you get back in the car to get that feeling that you had last year, or is that even possible?

JIMMIE JOHNSON: You know, the time does affect all the guys that aren’t in the cars.  Luckily there’s so much on track activity before the 500, we’re all back up to speed and doing what we need to.  But that’s only for restrictor plate racing.  I think all of us still show up in California with not a question mark but a bit of concern like, all right, first big track and downforce track that we’ve been on, and you kind the hit the track with a little concern and knocking the rust off essentially.

I’m excited for it either way.  I think that Speedweeks are going to be exciting.  There’s going to be a lot of talk and a lot of activity because there hasn’t been any testing.  I think the start of the season you’ll see the usual aspects, and really the way it ended up last year those guys up front, and it’s going to be more difficult for teams to close that gap without being able to go test their stuff.

Q.  Is the beard something permanent?

JIMMIE JOHNSON: I don’t know, I typically grow it out in the winter and just decided to kind of stick with it a little longer.  Technically I haven’t been in a Cup car so the season hasn’t started for me yet.  I did tape a commercial the last two days with it, so I might stick around a little longer.

Q.  When we’re analyzing your success over the years we talk a lot about your driving and Chad’s calls on the pit box and the Hendrick engine, but your over the wall guys sometimes I think maybe get slighted.  Could you talk about their contributions to your effort and how much you interact with those guys?

JIMMIE JOHNSON: It definitely is a team sport, and if you look at key races like the Brickyard    there’s another one that comes to mind, too    there’s been many races that we’ve won    Richmond with Stewart.  What those guys do on Pit Road is a huge part of the success on the track.  I’ve been in a fortunate situation where I’ve had guys each year that are the best at what they do and are committed to this race team and that I have a great friendship and relationship with, too.  One, we have fun, two, we take it seriously, and three, we get the results, which is nice.

Chad over the years has made some little tweaks to things and the crew guys going over the wall, and this year we have some guys that are going to come off the road    none of them are going to go over the wall with that’s Todd, he does our shots, and Danny, who does our engine stuff.  Those guys have been there since the start of the 48 team and they’re taking other positions inside the company and going to be home and enjoy the family life a little bit more.  Very happy for their promotions and they’re moving forward, but it’s going to be different not seeing those two faces that have been there since day one.

Q.  A lot of people are saying    some people are saying that Carl is the favorite for the championship this year, but obviously you guys are still pretty strong.  If Carl does win the championship this year, is it going to take you guys falling off, or are you guys already at the same level and he’s just going to outrun you?  Is he going to have to have something go wrong with you guys?  What’s it going to take for him to win it?

JIMMIE JOHNSON: Frankly I don’t see how he can be ranked at the top seed.  I mean that in kind of a joking way, but he finished second, we won.  So I don’t understand that part.  But Carl is going to be tough.  I would expect that the 18 would be tough, as well.  I think we’ve shown over the last three years that we can win on all types of tracks.  We can be out to lunch last year like we were at the start and still come back and win the championship.  Last year really shows the strength of our race team, and I’m excited, and I know Carl is going to be tough.  There’s no doubt about it, the guy is going to be tough.

I think on the mile and a half, two mile stuff, those guys not only are fast but they’re able to get the fuel mileage which we saw last year.  What makes Carl even more of a threat this coming year is the fact that he’s done a good job of understanding Martinsville, Phoenix, tracks that have been tough for him.  He’s going to be tough, but I think that 48 car should be ranked No. 1.

Q.  Is there anything you can still learn or have learned from Mark Martin, and also, have you done anything else interesting this off season, golf cart, surfing or anything like that?

JIMMIE JOHNSON: No, I tried to surf on my vacation but there wasn’t a swell.  As far as Mark, I haven’t had a chance to work with him too much, but at the end of last year he came in and was a part of some of our team debriefs.  I give him a lot of credit for our mental approach for the Phoenix race.  We didn’t have what we needed to at the end of practice on Saturday, and Mark may not realize it and I called him and thanked him after the race.  But some things that he said and really questions he asked me stimulated some thoughts in my mind which led to conversation with Chad which led to good decisions on the car, and we had a dominating performance and won.

He has helped.  I know he’s going to continue to help, and I’m very intrigued by the man.  I want to understand what he does, how he does it.  We all know he drives a car as loose as anyone out there, and I’m eager to learn from him.  There’s certainly things I can learn from him.

Q.  What does that trophy next to you there mean to you and does it mean more as time goes by to you?

JIMMIE JOHNSON: Without a doubt.  Last year when we were down here and all the winners of the 500 were around all the champions, that really helped me understand it in more detail.  It’s a very special trophy, and this race, it’s one of the few races that has a title with it.  It means the world to everyone.  I know that Ryan Newman all year long, it’s been something he looks back on and smiles.  I know as this race comes close and all the ads are running for it and the press for it, he’s going to see his face all over it, he’ll start to better understand it.  It takes years to really appreciate what you’ve accomplished at this track when you win.

Q.  (Inaudible.)

JIMMIE JOHNSON: I can’t say that I know much unfortunately, but I’ll go home and do some research.  Ask me again during Speedweeks.

Q.  Once you’ve made it to the Cup level, did you see yourself not just making a lot of great laps but also making history?

JIMMIE JOHNSON: No, I can’t say that I did.  You know, I had an okay career in Busch and ran well in ASA and won a couple races, was always moving so fast through the ranks, two years was really my term in any car or race team.  So moving my second year in Busch, and I fortunately won a race and that gave me a lot of confidence going into my rookie season, but when I started, I was just worried about having a job.  I mean, Jeff turned over a lot of his race winning cars to the 48 team.  They built new cars for him.  Being in the same shop with a team that just won the championship, I knew it was get the job done or look for a job.  And fortunately ten races in we won in Fontana, and I kind of cemented myself into the job, and Chad and I started our relationship, and it’s become what it has.  But when I started, there’s no way.  Even in ’05 when we blew a tire and hit the wall, I thought how many more chances am I going to have at a championship.

(In) ’04 we lost by eight points, ’05 we had a shot at Tony, he didn’t have the best day, we blow a tire and hit the wall.  Am I going to have another chance at a championship?  Even at the start of ’06, I felt like we won a contender, but I had no clue then that we would be here today.

Q.  With no Preseason Thunder here at Daytona, how important is the track time that you’re going to get for the Shootout going to be heading into the 500, and also, have you been following Robby Gordon’s progress as an off road guy, and are you impressed with what he’s been able to do at Dakar?

JIMMIE JOHNSON: No, is it over?  I didn’t even know it started.

Q.  He was like third at 12 or 13 stages.

JIMMIE JOHNSON: Awesome.  Typically I do follow it, but I’ve been kind of out of touch and vacationing and working down in Miami for a couple days.  You know, I’m excited for him.  I want him to win that.  I know it would mean a lot to him.  I think that the test sessions and the Bud Shootout or whatever    is it Bud Shootout still, that race, will be really important for the teams that are in it, not having any testing, not being in the draft, all those things, it’s going to put more emphasis on the track time that we do have when we’re down here, so it will just heighten all that.

Q.  Two questions:  One, you see how your teammate Jeff Gordon has turned his success into essentially a brand, and are you kind of thinking about expanding your profile now that you’ve got three championships, you more or less have set your place in history?  And the second question is how do you look at Tony Stewart now that he is an owner?  Do you look at him still as a driver or as an owner who drives or a driver who owns?

JIMMIE JOHNSON: As far as the branding side, I think that most drivers have a vision and the direction they want to go.  You may not understand how you’re going to get there or what exactly that will be, but I want to grow and mimic somewhat like Jeff.  You look at Earnhardt, Jr., you look at other sports, and really even musicians, actors, actresses, whatever it may be, you see all these things that are out there.  But the catch is in most cases, really all cases, you’ve got to produce to get those opportunities.  So my office, my team, my people, whatever you want to call it, the groups that    there’s a CAA who I’ve hired to help us with this stuff, as well, we’ve all been trying to create these opportunities, but the on track success really pushes it over the edge, and I think you’ll see a lot in 2009, a lot of those opportunities coming together for me.  It really took the on track success to get to that point.  So with Jeff’s four championships, he went out there and made a name for himself and then he could grow with the branding.

Second question?

Q.  About Tony Stewart becoming an owner, and how do you look at him now?

JIMMIE JOHNSON: I’d have to wait about three or four months and get familiar with all that goes on.  Obviously we’re going to have a close relationship with his race team.  I’ve texted him a few times over the holidays and checking in on him, and it sounds like he’s been working his butt off.  Right now in might mind he’s still Tony Stewart the driver to me.  I’ll have to see what his role is as an owner and all that before I can really understand it, but in my eyes he’s still a driver.

Q.  Nice look with that beard.  It does look good.

JIMMIE JOHNSON: Thank you.

Q.  I’m wondering with all the teams that have merged and a lot of resources coming together really strong, if things lined up really good for those drivers that are in those mergers who else would you consider a threat besides Carl and Kyle?

JIMMIE JOHNSON: You know, I look at the guys that won multiple races last year and think that they’re going to be awfully tough.  It’s hard to ignore what the 18 did.  I know you mentioned him, but I think he has the ability to do anything he wants in the sport if he can just focus in on it and keep his eye on the ball and make it happen.

Carl has his eye on the ball and is refining his game week to week, track to track.  I still in my heart feel that the 24 car is a threat for the championship.  I think we’re putting Mark Martin in some of the best equipment out there, and we all know how badly he wants to win one.  I think Jr. showed a lot of strength and maturity last year and really growing inside of Hendrick Motorsports, and I feel he’s going to be a threat.

I look through the championship contenders, and I guess most of my thoughts go to guys in the big teams, so it’s hard to really expand outside of that.  I think Hamlin has matured a lot and was really in the thick of things.  It’s hard to believe that Matt Kenseth won’t be a championship contender.  So it’s really those big team guys that I still look at.

Q.  There’s the old adage about not messing with success.  Do you guys find yourselves in the position where you’re maybe not as willing to do something or take a chance now that maybe you were when you hadn’t won your first championship or maybe just had your first championship under your belt, where you were saying, guys, this has worked for three straight years for us, why should we do anything different?

JIMMIE JOHNSON: There are some things deep in the Chase that because we’ve had the experience and the championship battle before that we knew to stay relaxed on and really not change our focus from, kind of from where we were heading.  But if you look at the three championships, in ’06 was the old car, ’07 was a split, and then last year was the new car, and we were obviously out to lunch at the start of the season.

For us we haven’t been able to sit back and say this has worked for three years, we’re just going to stay the course and it’s going to work out for us:  Last three years have really challenged this race team, and we’ve had to really get in the habit of forgetting things and forgetting technology and forgetting certain things that worked because it’s just always changing.  That’s one thing I’m very proud of for this race team and Chad to get his head around, the split season, then a new car and then the full season with the COT.

Q.  You and Jeff have always spoken highly of Casey Mears.  Why do you think he hasn’t been able to win yet or go up to the elite level and compete at that level yet?

JIMMIE JOHNSON: I think that for Casey, he’s lacked a little bit of continuity with the team.  If you look at his crew chief situation every year, it’s been a new crew chief from the days at Ganassi and switching things around over there.  He got to Hendrick, and before the season started I think there was at least one or two crew chiefs changes made in his first season and then last year going over with Allen, so I think as the year went on he and Allen started hitting on some things and we saw Casey much more competitive.  If you could have taken that team rolled into the season I think he would have been in the hunt.  In my opinion a lot of it is taking time to gel with the team.  If you look at Ganassi, it stayed that way for a while, then he came to us, then you started seeing the changes again.

Q.  Do you think he’s a pretty good driver?

JIMMIE JOHNSON: I think he’s an amazing driver.

Q.  The people who are around you who are close to you in your inner circle say that you can be a cut up and that you’re not like this image that you portray to the general public, how do you keep those two    is that just a perception that the public gets of you, because    and do you have to fight letting some of the cut up and some of the serious side of you show in your work side, if any of that makes sense?

JIMMIE JOHNSON: Absolutely.  For me it’s not that I make the effort to switch into race mode and to do whatever I do at the track and then when I’m away from the track being the guy that I am.  That’s just me.  I mean, that’s just the way I guess I’ve always done it and who I am.  So I’m not doing anything different than what I’ve always done.  I guess it’s on a larger stage now and more noticeable.  And I have no plans to change who I am or what I’m doing.

Off the track I’m usually leading the charge to something that could lead to trouble, in a good way.  I love to have fun, golf cart surfing, as long as you don’t hurt yourself you’re fine.  I love having fun, I really do, and I have a great group of friends and have plenty of fun off the track.  This winter has been pretty hard on me.  My liver is not proud of me right now.  It’s kind of hating me to be honest with you, but it’s what you’ve got to do when you win three in a row.

Off the track I’m just me, and when I come to the track I’m still just me, but I’ve always been one that had to focus really hard on what I do, and I still have that approach today that I did when I was a kid riding motorcycles.

Q.  It’s kind of a follow up to what Gary asked before about Stewart.  Everybody sort of refers to the Yates cars as Roush team cars.  Do you consider those guys since they’re so dependent on Hendrick and there’s some cross pollination with Darian Grubb going over there, more teammates at this point?

JIMMIE JOHNSON: It could be, and we obviously have a great relationship with the Haas group and supplied a lot of stuff over the years, but it’s kind of    t,, he information has been there, but it’s been tough to pull a lot from.  It’s tough to really learn much, even inside of our own company it’s tough to learn.  If Jeff goes to a track and tests, and we know them very well, we’ll still go to the track and say Jeff thought it did this, will it work for us.  So that information sharing is very hard.

I think the changes that have been made at Stewart Haas with Tony coming in and Ryan, that should help us.  I certainly know that we’re going to be able to help those guys a lot, and I feel with Darian and all that, we have the best environment to have them help us.  But it’s tough.  I mean, the 5 car goes to the track and tests, we look at what worked, then we try it, but we still have to date it ourselves, same with the 24, the 88.  Styles of drivers and crew chiefs are so different, even if it’s someone out of the same shop you can’t count on it working.

Q.  Do you think they’ll be competitive right out of the box?

JIMMIE JOHNSON: I think so.  I think both are very smart.  They may not be leading the most laps, but I think they’ll both be in really good points scoring positions.  I certainly wish them the best and hope that I can help in any way possible.

Q.  I don’t think anybody will ever have the garage leader role that Dale Earnhardt Senior had, but who do you see among drivers as kind of the leaders in the garage right now and where do you fit in that hierarchy now?

JIMMIE JOHNSON: I’ve certainly made more of an effort in the last year or two to go up into the track and really call Mike or Brian away from the track.  Everybody is so involved in their jobs at the track it’s hard to really communicate much.  But I feel like I can help in a lot of ways, and I love this sport and I want to engage and be a part of it.  I’m not asking for that role and I’m not sure who really has it.  It seems like a blend between Jeff Burton and Jeff Gordon in a lot of cases, that those two kind of lead the charge.

As I’ve grown in the sport and my credentials pile up, I feel like I deserve to be heard a little bit more often and of course I want to handle it the right way and not come in blasting guys and acting    truthfully coming to them from a situation where you don’t have an opinion, just sharing the facts, and as I learn how to approach them with things, I feel that my voice has been heard and I better understand the sport and the challenges they face, and hopefully from the advice they’re taking from multiple drivers, my voice can be heard and help make the sport better.

DENISE MALOOF: Thank you, Jimmie.